WELCOME
I am looking to acquire and operate a local small business, and provide the current owner a path to exit, with confidence their legacy will be sustained.
About Josh Jensen
I’m based in Santa Cruz, where I live with my wife and kids, and where we’re deeply engaged in the local community. For the last 15 years, I’ve helped launch and grow new ventures at HP—most recently leading strategy and partnerships for innovative products like IT services for small businesses.
Through that work, I found myself drawn to the passion, grit, and creativity of small business owners. I admire what they build and how much they care. That experience, combined with my background in growth strategy and operations, led me to this next chapter: acquiring and operating a business of my own.
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My goal is to be a long-term steward—someone who protects what works, helps people thrive, and builds value the right way for employees, customers, and the surrounding community. I have committed capital, and am ready to for a quick transition process for the right opportunity, so that you can move forward in your next chapter, with the trust that your legacy will be sustained.
Acquisition Criteria
I am looking to acquire one company which is in one of the following categories
Specialty Products
Physical product businesses with a loyal following and operational moats
U.S.-based light manufacturing, assembly, or distribution
$500K+ in profit, ideally with clean inventory and logistics
Products with specialty use cases or enthusiast followings
B2B Services
Service businesses with recurring work, client relationships, and operational maturity
Located in Santa Cruz, Monterey, or Santa Clara Counties
$400K+ SDE or seller earnings
Team and/or expert management in place
Ideal sectors: environmental services, niche consulting, technical services, back-office platforms, or compliance-related businesses
Institutional, recurring, or contract-based customer base preferred
Santa Cruz Institutions
Established, local businesses with deep roots and loyal customers
Based in Santa Cruz County or nearby communities
$300K+ in owner earnings
10–20+ years in operation
Strong reputation, word-of-mouth customer base
Owners seeking retirement or succession
Business Advisory Services
My career started in consulting, including occasionally take on short-term consulting and advisory projects to help owners with
Strategic Planning
Market validation, financial analysis, and forecasting
Growth and Partnerships
Marketing planning, partner recruitment, contract negotiation support
Exit Preperation
Profitability improvement,
M&A readiness